In a move that increases its presence in the LatAm region, Microgaming’s Quickfire platform has integrated with Mexican gaming operator Logrand Entertainment Group’s interactive division, Strendus.
Logrand Entertainment Group consists of several companies that run gaming and entertainment venues in Mexico, operating a total of 14 land-based casinos.
The group’s online division, Strendus.com.mx, having integrated with the Quickfire platform, is now live with a wide range of Microgaming titles, including Avalon, Agent Jane Blonde and Mega Moolah.
Quickfire Director at Microgaming, Andrew Clucas, said, “We are thrilled to be working with the experienced team at Logrand. Strendus is the first Quickfire operator to launch in the regulated Mexican online gaming market, expanding our presence in the important LatAm market,” according to the news release.
Also commenting on the partnership, Head of LatAm and Caribbean at Microgaming, Jorge Morales, said, “Logrand is one of the largest land-based operators in Mexico, with a network of luxury casinos. We already know Microgaming games are very popular in the Mexican land-based market, so launching this content online with Logrand’s online division will undoubtedly prove successful.”
While Logrand Entertainment Group COO Lenin Castillo said, “Logrand Entertainment Group, as a reputable Mexican company, is pleased to be bringing Microgaming’s renowned and extensive quality gaming content to our Mexican players via the Quickfire platform.
“Microgaming is a leader in the online gambling industry, not only recognised for having the highest international product standards, but also characterised by the high level of service and the professional and timely attention given to their partners.”
In January, Logrand?partnered with igaming and sportsbook platform provider BtoBet in the effort to aid in the launch of the group’s new interactive division.