On Thursday, Agua Caliente Casino Resorts?announced that it has a new sponsorship agreement with the Los Angeles Clippers. The three-year agreement makes it an exclusive and official casino partner as well as the basketball team’s Presenting Sponsor.
All Clippers advertising will prominently feature the Agua Caliente logo, including at the home of the Los Angeles Lakers and Clippers, the Staples Center, and locally.
Tribal chairman of the Agua Caliente Band of Cahuilla Indians, Jeff L. Grubbe said, “We are excited to join in partnership with the L.A. Clippers,” and “The Clippers organization has shown an exceptional commitment to elevating the fan experience inside the arena and beyond. We look forward to the opportunity to extend that sporting experience into our two world-class destinations in the Coachella Valley,” according to The Desert Sun.
The Agua Caliente Casino Resort Spa in Rancho Mirage and Spa Resort Casino in downtown Palm Springs comprise the Agua Caliente Casino Resorts, with the former being dubbed the team’s “official home” in the Coachella Valley in California.
President of Basketball Operations, L.A. Clippers, Gillian Zucker, said, “We’re thrilled to partner with Agua Caliente Casino Resorts who share our philosophy of delivering a best-in-class experience.” Zucker added, “As the premiere destinations for L.A. residents, our partnership with the Agua Caliente Band of Cahuilla Indians provides our fans with an exclusive opportunity to experience Clippers games within two incredible entertainment and casino resort settings within the Palm Springs area.”
On Saturday nights at every home game this season the best of downtown is celebrated by DownTown L.A. Clippers (DTLAC), with Agua Caliente Casino Resorts as?the presenting sponsor. Entertainment and fan experiences along with the player’s exclusive wearing of their team’s black alternative uniform will be anchored by DTLAC.
After owner Donald Sterling’s alleged racist comments after four seasons as a presenting sponsor in April 2014 the Santa Ynez Band of Chumash Indians and the Chumash Casino Resort ended its sponsorship of the Clippers. The scandal led to the Clipper’s sale by Sterling’s wife, Shelly Sterling. ?Former Microsoft CEO Steve Ballmer was the highest bidder and became the official owner of the team in August 2014. Sterling lost his last appeal Monday and will never own the team again.