Caesars Entertainment, Inc. has partnered with the Detroit Lions, securing the position of Official Sports Betting Partner through Caesars Sportsbook, and becoming the Official iGaming Partner for the NFL team. This collaboration promises to combine exclusive experiences for Caesars Rewards members with the use of the Detroit Lions’ branding in a variety of new online casino games to be launched on Caesars’ digital platforms.
As part of this partnership, the first release will be a Live Dealer blackjack game featuring a Detroit Lions-themed felt. This unique game is expected to go live exclusively in Michigan at the start of the 2024-25 NFL season.?It will be available on both Caesars Palace Online Casino and Caesars Sportsbook & Casino platforms for players 21 and older.
The Lions play the LA Rams in the season opener on Sunday, Sept. 8, at Ford Field in Downtown Detroit.
Exclusive Fan Engagement
Eric Hession, President of Caesars Digital, emphasized the significance of this partnership, stating: “We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver.” Hession added that this partnership would help Caesars deepen its connection with Michigan sports fans and expand its offerings in the state, including the anticipated launch of Horseshoe Online Casino later in 2024.
Mace Aluia, Vice President of Corporate Partnership for the Detroit Lions, expressed his excitement about the collaboration, stating: “As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment.” He added that this partnership would provide fans with unique engagement opportunities at Ford Field on game days and through Caesars’ digital platforms.
Caesars brands such as Caesars Sportsbook, Caesars Sportsbook & Casino, Caesars Palace Online Casino, and the soon-to-launch Horseshoe Online Casino will be prominently featured at Ford Field during Lions games. These brands will also appear in Detroit Lions Radio Network spots and on the team’s digital and social media channels.
Caesars Expands Michigan Presence
The partnership with the Detroit Lions is part of Caesars Entertainment’s growing influence in Michigan and Ontario. Caesars Entertainment already has a presence in Windsor, Ontario, where it operates the renowned Caesars Windsor. The Windsor location opened Ontario’s first full-service sportsbook, Caesars Sportsbook at Caesars Windsor, in January 2023, giving fans from both Michigan and Ontario a premier destination to watch and wager on sporting events, including Detroit Lions games.
In Michigan, Caesars Sportsbook has been offering in-person sports betting since 2020 and mobile betting since 2021 through a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians. The platform provides a premium betting experience for Michigan residents and continues to reward players with Caesars Rewards, a leading loyalty program. Reward Credits earned from bets can be redeemed for exclusive experiences and used directly within the app.
In 2023, Caesars launched Caesars Palace Online Casino, bringing the iconic Las Vegas brand to the online gaming world. Currently available in five states and provinces, including Michigan and Ontario, this platform offers players an easy-to-use experience that mirrors the luxury and excitement of Caesars Palace in Las Vegas.
As Caesars Entertainment continues its expansion, it explained in the official press release that it remains dedicated to promoting Responsible Gaming. In 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, recognizing its adherence to top-tier responsible gaming practices. Additionally, the National Council on Problem Gambling awarded Caesars with its Corporate Social Responsibility award, further solidifying the company’s commitment to safe and responsible betting practices.