British online and retail?sportsbetting gaming operator, Betfair, recently launched the world’s first cash-out slot, Colossus Fracpot, at its New Jersey site. The launch was realized via a partnership with leading gaming provider GAN (formerly GameAccount Network) and Colossus Bets, the inventors of cash-out gaming.

Colossus Fracpot allows players to cash out a proportion of what they’ve won during game play, unlike traditional slots, which are designed to cash out players’ total winnings. The feature has already proven to be popular in other jurisdictions with players having knowledge of sports betting mechanics. According to the news release, in 2015 when first introduced on Sky Vegas, Colossus Fracpot became the second biggest grossing game for that quarter for the British-based gambling company.

Director of Betfair Casino in NJ, Lorcan Kelly, said: “We are excited to bring an innovative new slot product to the NJ Casino market with Colossus Fracpot. We feel the Cash Out feature is one that is easy for customers to pick-up and will appeal as a unique, never seen before, product offering in the US,” according to the iGaming Business news release.

GAN Product Director, Tom O’Halleran, said: “Working with Colossus Bets to bring this new slot concept to the New Jersey market has been a great experience. Cash Out is a feature that puts control of the game in the players hands, letting them make choices while the reels are still spinning, driving player engagement and stickiness to have them coming back again and again.”

And Colossus Bets’ Chief Executive Officer and founder, Bernard Marantelli, said: “We are thrilled to be bringing Cash Out into the US and even more so with Betfair, a long-standing and successful partner in the UK and we now look forward to expanding that partnership across the Atlantic. We are also extremely excited to team up with GAN on the delivery of this innovation and we look forward to the next phase of our collaboration in the US and throughout Europe.”

Betfair Casino is one of the legal and regulated online casinos available in New Jersey. The Garden State’s authorized sites include Borgata Hotel Casino & Spa, Caesars Interactive Entertainment- Affiliate of Boardwalk Regency Corporation, Resorts Casino Hotel, Tropicana Casino and Resort and Golden Nugget Atlantic City. Betfair Casino operates at the latter.